The James Group

Branding Agency/ Full-service Advertising Agency

Advertising Campaigns

In the history of the world, there have been only four types of advertising campaigns that both build brand and drive sales.

1. A word hook
2. A character hook
3. A repeatable theme
4. A consistent brand layout

If your company's advertising is not using one of these four campaigns or combining one of these four principles in one marketing image, The James Group already knows-your marketing is underperforming.

A brand is a set of visual and verbal images that combine to convey a single mental image. The company name, logo, tagline, and campaignable image all come together to create the brand.

The James Group updates all of these components, when needed, at the same time to create powerful brands that tell their story clearly.

Here are some ad campaigns that have increased our clients' sales.

 Business to Business Campaigns

Client:

Vernon Computer Source

Campaign Type:
- Repeatable Theme
- Consistent Layout


Client:

Accountants World

Campaign Type:
- Word Hook
- Repeatable Theme
- Consistent Layout


Client:
WQIS

Campaign Type:
- Word Hook
- Repeatable Theme
- Consistent Layout


Client:
Roundhouse

Campaign Type:
- Repeatable Theme
- Consistent Layout

 Business to Consumer Campaigns
Client:
Garage Tek

Campaign Type:
- Word Hook
- Character Hook
- Repeatable Theme
- Consistent Layout

Client:
Clearlight Mortgage

Campaign Type:
- Repeatable Theme
- Consistent Layout

Client:
Blockheads

Campaign Type:
- Character Hook
- Repeatable Theme
- Consistent Layout

Client:
ThinkFun

Campaign Type:
- Word Hook
- Character Hook
- Repeatable Theme
- Consistent Layout

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