The James Group

Branding Agency/ Full-service Advertising Agency

Naming

There is one reason to contemplate changing a company name: if you can make more money by doing it. This decision is not taken lightly and The James Group will guide you through the naming and decision process.

The are distinct advantages to having a professional brand naming company handle the naming of your business or product naming.

Great names are the cheapest form of marketing. Word-of-mouth communicates brand ideas more efficiently than any advertising campaign.

With over 10-years of naming experience, brand naming specialists within The James Group understand how communicate your branding strategy through the a memorable name.

As part of our naming services, we screen all names against potential trademark conflicts before presenting recommendations to clients.

Here are some brand names we have created for clients, which increased sales.

Industry:
National Mortage Campany

Previous name:
The Mortage Shop

Naming strategy:
Avoid generic name facing trademark conflict. Own a transparent, easy process to remove fear in consumers when choosing a mortgage company. Brand the experience.

Industry:
International Toy Company, makers of Rush Hour and River Crossing

Previous name:
Binary Arts

Naming strategy:
Sound more like a toy company. Own company strength in creating mind-challenging games that everyone likes to play. Brand the experience.

Industry:
Home security product

Previous name:
Liberty safe

Naming strategy:
Create a new product line of fireproof safes designed to protect timeless family keepsakes and photos and appeal more to women. Brand the purpose.

Industry:
Adventure travel company

Previous name:
The Total Experience

Naming strategy:
Avoid generic naming. Own highly immersive, adventure travel to exotic destinations mainly in Asia and Indonesia. Brand the experience.

Industry:
Children's Supplemental Education Franchise

Previous name:
Not Just Art

Naming strategy:
Avoid emotionally flat name. Own the wonder and excitement of the child's experience and why the parent wants to take their child there. Brand the experience.

Industry:
National In-store Display Company

Previous name:
DSI Group

Naming strategy:
Avoid generic initial naming that doesn't communicate a brand idea. Own the customer desire to achieve retail advantage. Brand the promise.

Industry:
College Prep Franchise

Previous name:
Z-prep

Naming strategy:
Avoid generic initial naming that doesn't communicate a brand idea. Own the customer desire confidently go to the next level and get accepted to the right college. Brand the promise.

Industry:
Medical Device Company

Previous name:
Occuspray

Naming strategy:
Avoid eye-drop dispenser that sounded like you are being maced. Own the innovation of the mircro-dosing dispenser. Brand the promise.

Industry:
Lawn Care Franchise

Previous name:
Grass Roots

Naming strategy:
Avoid lowering the price point on the service. Own a high-end, custom approach to lawn care by experts. Brand the process.

Industry:
Heating Oil

Previous name:
Home Heating Oil Partners

Naming strategy:
Avoid generic naming that doesn't communicate a brand idea. Own business model to deliver low cost heating oil after ordering on the Internet. Brand the process.

Industry:
Warehouse Technology for Fashion Companies

Previous name:
Infopro Technologies

Naming strategy:
Avoid generic naming. Create more enticing name for a warehouse logics company that does business with fashion houses. Brand the process.

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